Creating Value with In-Store Media Deployments
A Consultancy for Retailers, Agencies, and Technology Providers
Our Story
What is Dynamic Retailing?
Generally, dynamic retailing is the activity of bringing dynamism into a physical store-- turning a store into a three-dimensional walk-in website where the shopper experience expands, the customer is delighted, and suppliers are able to best promote their products to exactly the right customers, at the right place & time.
Specifically, Dynamic Retailing, LLC is a retail media consultancy based in Bentonville, Arkansas designed to help retailers, and retail technology providers better activate in-store media inside the retail environment.
For Retailers
Retailers focus on their core competency-- selling products and helping their customers get the items they need and desire. Often, they are not focused on which CMS is the best operating system for their digital signage in their store. Or what is the best approach, technology, or content strategy to monetize their customer traffic. Or which data & research firms provide the best audience measurement tools for their store. Dynamic Retailing is designed to help fill in those gaps.
We handle technology assessments, RFPs to bring in the right partners, content strategy and screen design, omnichannel integration, and more.
For Technology Providers
Having experience at retailers, agencies, and technology providers, we can bridge the learning gaps and help providers approach retailers more effectively and open doors to the right people the retailer. We understand the retail purchasing cycles and how to best time your offering to take advantage of the inertia lives inherently inside large retailers.
About Mike Hiatt
The founder of Dynamic Retailing, LLC is a retail industry veteran, having worked at Walmart and Sam's Club. He has also consulted for Lowe's, GameStop, Wells Fargo, BJ's Wholesale and several technology providers in the retail media space. His primary work has been in designing in-store media networks, crafting content strategies, and determining realistic monetization goals for in-store retail media networks.
He saw a need for more knowledge in this subsection of retail media so recently published a book about in-store media & technology. Details are below.
Timing the Desert
Timing the Desert is a firsthand account of how in-store media evolved from a fringe experiment into one of retail’s most important growth engines. Drawing on more than three decades across technology, publishing, agency life, and leadership roles at Walmart, Mike Hiatt traces the industry’s uneven path from analog screens and improvised content to data-driven, shopper-centric communication.
Part memoir and part industry roadmap, the book follows Hiatt’s career through early digital ventures, the dot-com collapse, innovative work at iPass, and ultimately the high-stakes effort to reinvent Walmart’s in-store network. Along the way, he reveals how organizational politics, immature technology, and unclear measurement repeatedly stalled progress—even when the vision was sound.
Yet the story is ultimately optimistic. The conditions that once prevented in-store media from thriving—limited analytics, high production costs, and lack of executive alignment—have changed. Retailers now possess the tools, data, and advertiser demand necessary to transform stores into intelligent media environments.
Timing the Desert argues that after years of being too early, the moment has finally arrived. The opportunity is no longer theoretical. The timing, at last, is right.
To purchase the book, click the link below:
Contact Us
If you'd like to learn more about our offering or to request an interview, speaking opportunity, or engage with us, please send an e-mail to: